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Housefull4 first to have 'Promotions on Wheels'
IRCTC and Indian Railways in a unique way, has given an entire train for the promotion of the upcoming Akshay Kumar-starrer Housefull 4. Piyush Goyal Indian Railways has started a first of its kind ‘Promotion on Wheels’ initiative, in which special trains by IRCTC will be made available to promote and publicize art, culture, films, television and sports programs. According to the Western Railways (WR) zone, the first ever ‘Promotion on Wheels’ special train will be run by IRCTC as well as Western Railways zone in coordination with Akshay Kumar starrer ‘Housefull 4’ team to promote the film which will release on October 25. The makers of the film have already booked a train for the film’s promotion.
Celebrities and media professionals will be travelling by the special train left Mumbai Central station on October 16 and will reach New Delhi the next day on October 17. This IRCTC special train will have a total of eight coaches. A senior IRCTC official told Financial Express Online that a variety of on-board services are being arranged by IRCTC and that a percentage of the revenue generated for Indian Railways will come to IRCTC.
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